Samsung is placing artificial intelligence at the centre of all its product innovation. AI features are being built into TVs, home appliances, phones, and vehicles.
Samsung Electronics Co., Ltd has made it clear that artificial intelligence is no longer an add-on but the foundation of its future products. The global tech firm says AI will guide how its devices work, connect, and support users in daily life.
According to Samsung, this shift is meant to change how people interact with technology, making devices smarter, easier to use, and more responsive to individual needs.
Samsung’s approach goes past improving one product at a time. The company is building AI into a wide range of devices, from televisions and mobile phones to home appliances and automotive systems.
With over 500 million smart devices produced each year, Samsung believes it has the scale needed to bring AI into homes and workplaces across the world.
Speaking on the strategy, Samsung Electronics East Africa Head of Consumer Electronics Sam Odhiambo said AI is shaping a new kind of user experience.
He noted that Samsung is working towards open systems that allow devices to work together smoothly. Platforms such as SmartThings already connect millions of devices, making it easier for users to control their homes and services from one place.
Samsung’s push into AI is backed by more than ten years of research and development. These efforts are now visible in both hardware and services, with smarter features becoming standard across its product range.
At the same time, the company says it is taking a careful approach by focusing on responsible use of AI, with strong attention to safety, accessibility, and long-term impact.
AI is already changing how Samsung devices perform. In visual displays, AI helps improve picture clarity and motion handling. In home appliances, smart systems adjust performance based on user habits and needs.
These improvements are designed to save time, reduce energy use, and offer more comfort without added complexity.
One of the strongest examples of Samsung’s AI work is the Neo QLED 8K QN900D TV. The model comes with an advanced AI processor that boosts picture quality by improving lower-resolution content and smoothing fast-moving scenes.
AI is also used to enhance sound by separating voices from background noise, giving clearer audio during movies, sports, or news. The TV runs on Tizen OS Home, which offers apps, content suggestions, and personalised services.
Beyond performance, Samsung says AI is helping the company meet environmental goals. The firm is working towards net-zero targets and increasing the use of recycled materials in its products.
Energy efficiency, security improvements, and resource reuse are all part of Samsung’s wider AI plan.
Samsung insists its AI journey is about more than advanced features. The company says it wants technology that works for different users, including people with varying abilities and needs.
By combining AI with thoughtful design, Samsung aims to create products that support, empower, and improve everyday life.
As AI continues to shape the tech industry, Samsung is positioning itself as a leader focused not only on innovation but also on connection, responsibility, and real-world impact.
