The FKF Premier League has landed a massive 10-year sponsorship deal valued at Ksh1.12 billion with a leading gaming company. The partnership, announced Thursday, is expected to breathe new life into the country’s top-tier football competition.
An initial Ksh85 million will go into the 2025/2026 season, with the sponsor receiving exclusive naming rights to the league. This also marks the betting company’s official return to Kenyan football after its earlier exit in 2019 due to licensing issues and suspension of its payment services.
First Title Sponsor in Four Years
Since 2021, the FKF Premier League has been running without a title sponsor. Many clubs have faced serious financial struggles, and some league champions have gone unrewarded. This new sponsorship is set to restore confidence and bring much-needed structure to the game.
FKF President Hussein Mohammed Speaks
“A transformative chapter begins for Kenyan football. After enduring challenges in attracting sponsorship, this renewed support signals hope and progress,”
— FKF President Hussein Mohammed
How the Money Will Be Shared
60% of the annual sponsorship funds will go directly to the clubs to help cover operations, player salaries, and development. The remaining 40% will support league management and administration.
The sponsor said they are confident about their return:
“We are excited to rekindle this partnership. Football in Kenya has so much potential. With consistent effort, we believe the golden days can return.”
Hope for a Brighter Future
Football fans and clubs across the country have welcomed the deal with optimism. The long-term funding is expected to improve competitiveness, professionalism, and the development of young talent.
The FKF Premier League is now set for a major comeback.
FKF signs 10-year deal worth Ksh1.12 billion with top gaming firm
The FKF Premier League has landed a massive 10-year sponsorship deal valued at Ksh1.12 billion with a leading gaming company. The partnership, announced Thursday, is expected to breathe new life into the country’s top-tier football competition.
An initial Ksh85 million will go into the 2025/2026 season, with the sponsor receiving exclusive naming rights to the league. This also marks the betting company’s official return to Kenyan football after its earlier exit in 2019 due to licensing issues and suspension of its payment services.
Since 2021, the FKF Premier League has been running without a title sponsor. Many clubs have faced serious financial struggles, and some league champions have gone unrewarded. This new sponsorship is set to restore confidence and bring much-needed structure to the game.
“A transformative chapter begins for Kenyan football. After enduring challenges in attracting sponsorship, this renewed support signals hope and progress,” — FKF President Hussein Mohammed
60% of the annual sponsorship funds will go directly to the clubs to help cover operations, player salaries, and development. The remaining 40% will support league management and administration.
The sponsor said they are confident about their return:
“We are excited to rekindle this partnership. Football in Kenya has so much potential. With consistent effort, we believe the golden days can return.”
Football fans and clubs across the country have welcomed the deal with optimism. The long-term funding is expected to improve competitiveness, professionalism, and the development of young talent.
The FKF Premier League is now set for a major comeback.
