Alcohol sales are banned in residential areas, restaurants, supermarkets, and online platforms
In a major crackdown on substance abuse, the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has imposed strict new rules to reduce alcohol consumption and access in Kenya.
The new directive, issued on Tuesday, bans the sale of alcohol in residential neighbourhoods, eateries, supermarkets, online platforms, and all learning institutions. The authority also raised the legal drinking age from 18 to 21 years in a bid to shield minors from early exposure to alcohol.
Focus on Youth Protection
NACADA CEO Dr. Anthony Omerikwa noted that the reforms target a rising crisis in underage drinking.
“We are witnessing alarming trends of underage drinking, and many minors can easily access alcohol from online deliveries, shops near schools, and even supermarkets. This has to stop,”
— Dr. Anthony Omerikwa, NACADA CEO
The authority confirmed that immediate enforcement will begin through joint operations involving police and county government officers.
Areas Affected by the Ban
Residential areas, including estate bars and liquor shops
Supermarkets and convenience stores
Restaurants and eateries
Online alcohol vendors and delivery services
Learning institutions such as colleges and universities
While the new minimum age of 21 has won support from some sections of the public for its youth protection goals, others view it as a controversial move that may be difficult to implement.
NACADA has instructed county governments, bar owners, restaurants, and online sellers to comply or face closure and prosecution.
The authority will also launch nationwide public awareness campaigns in the coming weeks to educate citizens on the new changes and promote responsible behaviour.




