Davido Launches New Record Label, Nine+ Records.
Afrobeats artist Davido is expanding his reach within the genre with the launch of Nine+ Records, his new record label.
The “Unavailable” singer has also formed a partnership with UnitedMasters to further support this venture.
Under the partnership with UnitedMasters, owned by Steve Stout, Davido and Nine+ Records are stationed to build a “vanguard” of African musicians with a focus on artist development, A&R, signing, and behind-the-scenes matters.
Over the past two years, UnitedMasters has been dedicated to supporting Africa through several endeavors, including investments in artists, education, and technology.
In December of last year, UnitedMasters partnered with the NBA forging a deal that allowed their artists could showcase their work on NBA Africa’s social media channels.
This initiative not only exposes artists to African audiences but also demonstrates a technological method for building strong connections.
The initiative is based at the NBA Africa office in Lagos, Nigeria.
Now, this commitment is being strengthened through a new collaboration with Davido and the launch of Nine+ Records.
This partnership holds a steady aim to remain focused on serving as a platform for artists across the African continent, discovering and nurturing new talent, and offering them opportunities for brand partnerships and synchronization.
The three-time Grammy-nominated singer hailed the partnership as a historic moment in music, emphasizing his goal to elevate the global influence of modern African musicians and the Afrobeats genre. With support from UnitedMasters for distribution, development, and branding matters, this collaboration underscores significant
Davido expressed his enthusiasm in a statement, saying, “I am thrilled to announce the launch of a new joint venture between my label, Nine Plus, and UnitedMasters, founded by my good friend, Steve Stoute This collaboration marks a pivotal moment in our journey, as we aim to empower artists globally by leveraging UnitedMasters’ revolutionary music distribution platform and Nine Plus’ innovative vision and eye for talent. Together, we are set to redefine the music landscape both African and global, providing artists with unprecedented tools and opportunities to amplify their voices and craft.
Excited to witness the creativity and growth ahead. This partnership signifies a significant step in music history, encompassing both Africa and the world.”
In a 2023 feature with Forbes editor Bertoni, Davido commented on the gradual global recognition that African artists are receiving. “I can remember when it wasn’t cool to be from Africa—people would lie and say they were Jamaican,” said Davido. “Now we have our own Billboard charts in the US and UK—that shows how serious the Western world is taking our music.”
Nine+ Records does not have an official roster of acts as of yet, but the label plans to roll out reveals in the near future.
Davido is enjoying a phenomenal year, marked by his April 17 historic, sold-out concert at Madison Square Garden and his forthcoming headline appearance at The BET Experience this June at the Crypto Arena in Los Angeles
Davido Introduces Nine+ Records, a New Record Label.
Davido, an afrobeats singer, is extending his influence in the genre by introducing his new record company, Nine+ Records.
To help with this endeavor even further, the vocalist of “Unavailable” has partnered with UnitedMasters.
Davido and Nine+ Records have partnered with Steve Stout’s UnitedMasters to produce a “vanguard” of African musicians, concentrating on artist development, A&R, signing, and behind-the-scenes operations.
UnitedMasters has committed itself to assisting Africa during the last two years through a variety of initiatives, such as investments in technology, education, and artists.
UnitedMasters and the NBA joined in December of last year to create an agreement that let their artists display their work on NBA Africa’s social media platforms.
Through this program, musicians are introduced to African audiences and a technological approach to fostering deep relationships is demonstrated.
The NBA Africa office in Lagos, Nigeria serves as the initiative’s headquarters.
With the debut of Nine+ Records and a fresh partnership with Davido, this dedication is now being reinforced.
This collaboration is committed to providing a platform for musicians throughout the African continent, identifying and developing fresh talent, and providing them with chances for brand collaborations and synchronization.
The singer, who has received three Grammy nominations, celebrated the collaboration as a landmark in music history and emphasized his intention to increase the Afrobeats genre’s and contemporary African performers’ worldwide impact. With assistance from UnitedMasters in the areas of development, branding, and distribution, this partnership highlights important
“I am thrilled to announce the launch of a new joint venture between my label, Nine Plus, and UnitedMasters, founded by my good friend, Steve Stoute,” Davido said in a statement expressing his excitement. This partnership is a significant step in our mission to empower musicians worldwide by utilizing Nine Plus’ creative vision and talent spotting abilities along with UnitedMasters’ ground-breaking music distribution technology. Together, we have the power to completely transform the African and international music scenes by giving musicians access to never-before-seen resources and chances to elevate their talent.
Looking forward to seeing more innovation and development. This collaboration marks an important turning point in the history of music, including both Africa and the rest of the world.”
In a 2023 feature, Davido discussed the increasing international acknowledgement that African musicians are getting with Forbes editor Bertoni. Davido recalled a time when it wasn’t acceptable to be African-American; people would make up their nationality to claim to be Jamaican. “Now that we have our own US and UK Billboard charts, it is evident how seriously the West is taking our music.”
Although Nine+ Records does not currently have an official roster of performers, the label intends to release announcements soon.
With his historic, sold-out performance at Madison Square Garden on April 17 and his upcoming headline show at The BET Experience in June at the Crypto Arena in Los Angeles, Davido is having an incredible year.
